{"title":"Yavorivskyi Dyvotsvit","description":"\u003cp\u003eThe iconic Yavoriv kerchiefs were distinguished by rich floral ornament, in which bouquets, garlands and the «vazon», «kytytsia» and «hiltse» motifs complemented one another and created a rhythmic decorative pattern. The kerchiefs stood out for their saturated palette — reds, beetroot, greens and yellows that gave them expressiveness and a character of their own. The variety of motifs and the ways they were combined made every kerchief singular, preserving the individual hand of its maker.\u003c\/p\u003e\n\u003cp\u003eThe collection includes keptars and blouses with light, black and colourful embroidery in the form of spreading stems, buds and tassels. A stylised sewn-in keptar fastened with ties adds layering to the blouses, while wide sleeves gathered at the wrists bring volume and softness to the silhouette, balancing boldness with lightness.\u003c\/p\u003e","products":[{"product_id":"bluza-iavorivskyi-dyvotsvit-z-keptarykom-svitle-vyshyttia","title":"Yavorivskyi Dyvotsvit Blouse with Keptar, Light Embroidery","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eThe \"Yavorivskyi Dyvotsvit\" linen blouse is inspired by the uniqueness and beauty of the Yavoriv headscarf — the vivid character of the region.\u003cbr\u003e\u003cbr\u003eThe sewn-in keptar with ties adds layering, while wide sleeves gathered at the wrists add volume and softness to the silhouette, balancing expressiveness and lightness.\u003cbr\u003e\u003cbr\u003eLight embroidery of branching stems creates a rhythm, and a row of white buttons along the placket sustains it.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eComposition: linen 100%\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eDetailed measurements:\u003cbr\u003eS\/M \u003cbr\u003egarment length – 66 cm\u003cbr\u003esleeve length (from neckline) – 78 cm\u003cbr\u003ehalf chest – 55 cm\u003cbr\u003ehem width – 62 cm\u003cbr\u003e\u003cbr\u003eL\/XL\u003cbr\u003egarment length – 68 cm\u003cbr\u003esleeve length (from neckline) – 78 cm\u003cbr\u003ehalf chest – 60 cm\u003cbr\u003ehem width – 65 cm\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"S\/M","offer_id":52087667589349,"sku":"GPTV_GA_AA_1312SM","price":12900.0,"currency_code":"UAH","in_stock":true},{"title":"L\/XL","offer_id":52087667622117,"sku":"GPTV_GA_AA_1312XL","price":12900.0,"currency_code":"UAH","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/7163\/6709\/files\/123_aefb11ae-3d84-4438-b2b0-87f9b24daf60.jpg?v=1790155148"},{"product_id":"bluza-iavorivskyi-dyvotsvit-z-keptarykom-ta-chornymy-kvitamy","title":"Yavorivskyi Dyvotsvit Blouse with Keptar and Black Flowers","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eThe \"Yavorivskyi Dyvotsvit\" linen blouse is inspired by the uniqueness and beauty of the Yavoriv headscarf — the vivid character of the region.\u003cbr\u003e\u003cbr\u003eThe sewn-in keptar with ties adds layering, while wide sleeves gathered at the wrists add volume and softness to the silhouette, balancing expressiveness and lightness.\u003cbr\u003e\u003cbr\u003eLight embroidery of branching stems creates a rhythm, and a row of black buttons along the placket sustains it.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eComposition: linen 100%\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eDetailed measurements:\u003cbr\u003eS\/M \u003cbr\u003egarment length – 66 cm\u003cbr\u003esleeve length (from neckline) – 78 cm\u003cbr\u003ehalf chest – 55 cm\u003cbr\u003ehem width – 62 cm\u003cbr\u003e\u003cbr\u003eL\/XL\u003cbr\u003egarment length – 68 cm\u003cbr\u003esleeve length (from neckline) – 78 cm\u003cbr\u003ehalf chest – 60 cm\u003cbr\u003ehem width – 65 cm\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"S\/M","offer_id":52048277962981,"sku":"GPTV_GA_AA_1313SM","price":12900.0,"currency_code":"UAH","in_stock":true},{"title":"L\/XL","offer_id":52048277995749,"sku":"GPTV_GA_AA_1313XL","price":12900.0,"currency_code":"UAH","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/7163\/6709\/files\/118_4c5fe763-661b-48d4-984b-d6164a6f80a5.jpg?v=1790155109"},{"product_id":"vyshyta-bluza-iavorivskyi-dyvotsvit-z-chornymy-kvitamy","title":"Yavorivskyi Dyvotsvit Embroidered Blouse with Black Flowers","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eThe \"Yavorivskyi Dyvotsvit\" linen blouse is inspired by the uniqueness and beauty of the Yavoriv headscarf — the vivid character of the region.\u003cbr\u003e\u003cbr\u003eThe loose silhouette drapes easily over the body, preserving a sense of space and movement. Wide sleeves gathered at the wrists add volume and softness to the silhouette, balancing expressiveness and lightness. Black tassel embroidery creates a rhythm, and a row of black buttons along the placket sustains it.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eComposition: linen 100%\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eDetailed measurements:\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eS\u003cbr\u003egarment length – 64 cm\u003cbr\u003esleeve length (from shoulder) – 49 cm\u003cbr\u003ehalf chest – 58 cm\u003cbr\u003ehem width – 58 cm\u003cbr\u003e\u003cbr\u003eM\u003cbr\u003egarment length – 66 cm\u003cbr\u003esleeve length (from shoulder) – 50 cm\u003cbr\u003ehalf chest – 61 cm\u003cbr\u003ehem width – 60 cm\u003cbr\u003e\u003cbr\u003eL\u003cbr\u003egarment length – 67 cm\u003cbr\u003esleeve length (from shoulder) – 51 cm\u003cbr\u003ehalf chest – 63 cm\u003cbr\u003ehem width – 60 cm\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"S","offer_id":52087654908133,"sku":"GPTV_GA_AA_1314S","price":10500.0,"currency_code":"UAH","in_stock":true},{"title":"M","offer_id":52087654940901,"sku":"GPTV_GA_AA_1314M","price":10500.0,"currency_code":"UAH","in_stock":true},{"title":"L","offer_id":52087654973669,"sku":"GPTV_GA_AA_1314L","price":10500.0,"currency_code":"UAH","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/7163\/6709\/files\/129_40e7f863-410c-435e-808c-785e5eafe0d8.jpg?v=1790155079"},{"product_id":"vyshyta-bluza-iavorivskyi-dyvotsvit-z-barvystymy-kvitamy","title":"Yavorivskyi Dyvotsvit Embroidered Blouse with Colorful Flowers","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe \"Yavorivskyi Dyvotsvit\" linen blouse is inspired by the uniqueness and beauty of the Yavoriv headscarf — the vivid character of the region.\u003cbr\u003e\u003cbr\u003eThe loose silhouette drapes easily over the body, preserving a sense of space and movement. Wide sleeves gathered at the wrists add volume and softness to the silhouette, balancing expressiveness and lightness.\u003cbr\u003e\u003cbr\u003eColorful tassel embroidery creates a rhythm, and a row of lilac buttons along the placket sustains it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eComposition: linen 100%\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetailed measurements:\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eS\u003cbr\u003egarment length – 64 cm\u003cbr\u003esleeve length (from shoulder) – 49 cm\u003cbr\u003ehalf chest – 58 cm\u003cbr\u003ehem width – 58 cm\u003cbr\u003e\u003cbr\u003eM\u003cbr\u003egarment length – 66 cm\u003cbr\u003esleeve length (from shoulder) – 50 cm\u003cbr\u003ehalf chest – 61 cm\u003cbr\u003ehem width – 60 cm\u003cbr\u003e\u003cbr\u003eL\u003cbr\u003egarment length – 67 cm\u003cbr\u003esleeve length (from shoulder) – 51 cm\u003cbr\u003ehalf chest – 63 cm\u003cbr\u003ehem width – 60 cm\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"S","offer_id":52048224092389,"sku":"GPTV_GA_AA_1315S","price":10500.0,"currency_code":"UAH","in_stock":true},{"title":"M","offer_id":52048224125157,"sku":"GPTV_GA_AA_1315M","price":10500.0,"currency_code":"UAH","in_stock":true},{"title":"L","offer_id":52048224157925,"sku":"GPTV_GA_AA_1315L","price":10500.0,"currency_code":"UAH","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/7163\/6709\/files\/113_6dd25164-41eb-4984-9d14-943cb68de465.jpg?v=1790154859"},{"product_id":"bluza-iavorivskyi-dyvotsvit-zi-svitlymy-kvitamy","title":"Yavorivskyi Dyvotsvit Blouse with Light Flowers","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eThe \"Yavorivskyi Dyvotsvit\" linen blouse is inspired by the uniqueness and beauty of the Yavoriv headscarf — the vivid character of the region.\u003cbr\u003e\u003cbr\u003eThe loose silhouette drapes easily over the body, preserving a sense of space and movement. Wide sleeves gathered at the wrists add volume and softness to the silhouette, balancing expressiveness and lightness.\u003cbr\u003e\u003cbr\u003eLight embroidery of branching stems creates a rhythm, and a row of white buttons along the placket sustains it.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eComposition: linen 100%\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eDetailed measurements:\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eS\u003cbr\u003egarment length – 64 cm\u003cbr\u003esleeve length (from shoulder) – 49 cm\u003cbr\u003ehalf chest – 58 cm\u003cbr\u003ehem width – 58 cm\u003cbr\u003e\u003cbr\u003eM\u003cbr\u003egarment length – 66 cm\u003cbr\u003esleeve length (from shoulder) – 50 cm\u003cbr\u003ehalf chest – 61 cm\u003cbr\u003ehem width – 60 cm\u003cbr\u003e\u003cbr\u003eL\u003cbr\u003egarment length – 67 cm\u003cbr\u003esleeve length (from shoulder) – 51 cm\u003cbr\u003ehalf chest – 63 cm\u003cbr\u003ehem width – 60 cm\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"S","offer_id":52048201875685,"sku":"GPTV_GA_AA_1316S","price":10500.0,"currency_code":"UAH","in_stock":true},{"title":"M","offer_id":52048201908453,"sku":"GPTV_GA_AA_1316M","price":10500.0,"currency_code":"UAH","in_stock":true},{"title":"L","offer_id":52048201941221,"sku":"GPTV_GA_AA_1316L","price":10500.0,"currency_code":"UAH","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/7163\/6709\/files\/110_19bea66c-7deb-4430-9430-f71fbd75adf6.jpg?v=1790154832"},{"product_id":"zhylet-iavorivskyi-dyvotsvit","title":"Yavorivskyi Dyvotsvit Vest","description":"\u003cp\u003e\u003cspan\u003e\u003cbr\u003eThe \"Yavorivskyi Dyvotsvit\" velvet vest is inspired by the uniqueness and beauty of the Yavoriv headscarf — the embodiment of the region's vivid character.\u003cbr\u003eThe fitted cut softly wraps the silhouette, and criss-cross ties at the back let you gently adjust the fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eGold embroidery of branching stems on the front sets a rhythm that the sturdy collar picks up.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCotton 95%,elastane 5%\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eModel wears size: one size\u003cbr\u003elength – 45 cm\u003cbr\u003ehalf chest – 45 cm\u003cbr\u003ehalf waist – 45\u003cbr\u003e\u003cbr\u003e• Model measurements: height 178 cm, bust – 88 cm, waist – 61 cm, hips – 90 cm\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"One size","offer_id":52081934794981,"sku":"GPTV_GA_AA_1308","price":8700.0,"currency_code":"UAH","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/7163\/6709\/files\/101_2e2a5589-4f17-4970-8af7-a96830185e25.jpg?v=1790154807"},{"product_id":"keptaryk-iavorivskyi-dyvotsvit","title":"Yavorivskyi Dyvotsvit Keptar","description":"\u003cp\u003e\u003cspan\u003eThe \"Yavorivskyi Dyvotsvit\" wool keptar is inspired by the uniqueness and beauty of the Yavoriv headscarf — the embodiment of the region's vivid character.\u003cbr\u003e\u003cbr\u003eGold embroidery of branching stems on the front and back sets a rhythm, and the wool edge softly continues it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eMeasurements for one size: length – 55 cm, half chest – 52 cm, half waist – 55. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eModel measurements: height 178 cm, bust – 88 cm, waist – 61 cm, hips – 90 cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eModel wears size: one size\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWool 95%, elastane 5%\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"One size","offer_id":50113867940069,"sku":"GPTV_GA_AA_1311","price":14600.0,"currency_code":"UAH","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/7163\/6709\/files\/105_75844c27-ee4a-4cff-9480-4eec2cddb6d4.jpg?v=1790154783"},{"product_id":"sorochka-malynok-molochna","title":"Malynok Shirt, Blue","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe \"Malynok\" shirt is named after a dialect form of the word \"malyunok\" (drawing). \u003cbr\u003eGeometric ornaments cover the back and front pockets like a drawing. The collar and neckline are decorated with symmetrical stylized arrows that add rhythm and expressiveness to the look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eComposition linen 100%\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003em\/l \u003cbr\u003egarment length – 80 cm\u003cbr\u003esleeve length (from shoulder) – 56 cm\u003cbr\u003ehalf chest – 64 cm\u003cbr\u003ehem width – 61 cm\u003cbr\u003eshoulder width – 56 cm.\u003cbr\u003e\u003cbr\u003exl\/xxl \u003cbr\u003egarment length – 83 cm\u003cbr\u003esleeve length (from shoulder) – 59 cm\u003cbr\u003ehalf chest – 67 cm\u003cbr\u003ehem width – 66 cm\u003cbr\u003eshoulder width – 59 cm.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"M\/L","offer_id":51799625990373,"sku":"GPTV_BB_1334ML","price":12100.0,"currency_code":"UAH","in_stock":true},{"title":"XL\/2XL","offer_id":51799626023141,"sku":"GPTV_BB_1334XL","price":12100.0,"currency_code":"UAH","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/7163\/6709\/files\/1782_9c79e016-46f1-4cfe-89fc-b382a45312a0.jpg?v=1790160956"},{"product_id":"sorochka-malynok-zelena","title":"Malynok Shirt, Khaki","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe \"Malynok\" shirt is named after a dialect form of the word \"malyunok\" (drawing).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003cbr\u003eGeometric ornaments cover the back and front pockets like a drawing. The collar and neckline are decorated with symmetrical stylized arrows that add rhythm and expressiveness to the look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eComposition linen 100%\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003em\/l \u003cbr\u003egarment length – 80 cm\u003cbr\u003esleeve length (from shoulder) – 56 cm\u003cbr\u003ehalf chest – 64 cm\u003cbr\u003ehem width – 61 cm\u003cbr\u003eshoulder width – 56 cm.\u003cbr\u003e\u003cbr\u003exl\/xxl \u003cbr\u003egarment length – 83 cm\u003cbr\u003esleeve length (from shoulder) – 59 cm\u003cbr\u003ehalf chest – 67 cm\u003cbr\u003ehem width – 66 cm\u003cbr\u003eshoulder width – 59 cm.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"M\/L","offer_id":52047002632421,"sku":"GPTV_BB_1333ML","price":12100.0,"currency_code":"UAH","in_stock":true},{"title":"XL\/2XL","offer_id":52047002665189,"sku":"GPTV_BB_1333XL","price":12100.0,"currency_code":"UAH","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/7163\/6709\/files\/1781_723bf050-c93a-43d1-87c3-e0f242a83e29.jpg?v=1790160938"},{"product_id":"sorochka-nyzynka","title":"Nyzynka Shirt","description":"\u003cp\u003e\u003cspan\u003eThe \"Nyzynka\" linen shirt is inspired by the nyzynka ornament of a century-old vyshyvanka from the Kosiv area.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe technique is distinguished by the pattern being created by pulling an odd number of threads through the base fabric, 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\u003cbr\u003egarment length – 77 cm\u003cbr\u003esleeve length (from shoulder) – 65 cm\u003cbr\u003ehalf chest – 55 cm\u003cbr\u003ehem width – 55 cm\u003cbr\u003eshoulder width – 45 cm.\u003cbr\u003e\u003cbr\u003em\/50 \u003cbr\u003egarment length – 78 cm\u003cbr\u003esleeve length (from shoulder) – 65 cm\u003cbr\u003ehalf chest – 57 cm\u003cbr\u003ehem width – 56 cm\u003cbr\u003eshoulder width – 46 cm.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003el\/52 \u003cbr\u003egarment length – 78 cm\u003cbr\u003esleeve length (from shoulder) – 66 cm\u003cbr\u003ehalf chest – 59 cm\u003cbr\u003ehem width – 57 cm\u003cbr\u003eshoulder width – 47 cm.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003exl\/54 \u003cbr\u003egarment length – 80 cm\u003cbr\u003esleeve length (from shoulder) – 66 cm\u003cbr\u003ehalf chest – 61 cm\u003cbr\u003ehem width – 63 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