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A new staging of the legendary «Hutsulka Ksenia»

The outfit of the title character, Hutsulka Ksenia, combines embroidery inspired by the distinctive Yavoriv kerchief with a stylised wedding cloak — a huhlia. In the new final scene, Mike Dedeliuk sets off for America with his Hutsul beloved for the first time, in a costume with the «Zharyna» ornament, a motif taken from Kosiv tiles. Other pieces featured the brand's signature ornaments «Zharyna» and «Yednosti».
Throughout the collaboration both teams were guided by the idea of living culture — the ability to carry traditions into the present so that they live not only in museums but in the hearts of the people who take them up and make them anew. This is the philosophy Gaptuvalnya cultivates: using innovative sustainable materials and weaving regional techniques, old names and local rhythms into contemporary silhouettes of embroidered dress.
Alongside hearing stories from behind the scenes of the theatre from director Rostyslav Derzhypilskyi and the story of the collaboration from Gaptuvalnya founder Nataliia Herheliuk, guests contributed to a fundraiser for Mavic 3T drones for the 80th Air Assault Brigade by bidding at auction for a one-of-a-kind shirt worn by the lead characters.
"At a time when we are fighting to preserve Ukrainian culture, our answer is to create new culture. Not on ruins, but on a foundation — on deep traditions and roots. Ukrainian traditions are not a monument or artefacts in a museum; they are our foundation, the values that give the impulse to create new meanings."
Rostyslav Derzhypilskyi
director of the Ivan Franko Ivano-Frankivsk National Academic Drama Theatre

"Through this collaboration we brought together different sources of culture: theatre, fashion and folk applied art, each of which holds Ukrainian identity. For decades there have been attempts to erase it, so it is worth doing more than keeping rarities in museums — it is worth creating new landmarks: contemporary, alive, recognisable."

Nataliia Herheliuk, founder and CEO of Gaptuvalnya

Marie Claire Ukraine

The collaboration was recognised by Marie Claire Ukraine in the «Best Sustainable Collaboration» category at the Sustainability Beauty and Fashion Awards 2025 — Ukraine's first awards for brands shaping a conscious future for fashion and beauty.