«Generation 91» charity collection
Alongside CHER'17, SOVA and Have A Rest, we created a shirt dedicated to the generation of independent Ukraine — the generation that learned freedom and how to defend it, lived through turning points, losses and victories, and goes on writing its present-day history.
The idea for the collection came from the thought that Independence is made up not of a single date but of thousands of moments, decisions, texts and people who shape Ukraine's modern history. So «Generation 91» does not create new symbols; it reinterprets those that have already become part of our shared memory.
The collection brings together four images — history, birth, symbol and word. GAPTUVALNYA, for its part, carried the words of the Act of Declaration of Independence of Ukraine onto fabric, weaving the text that changed the country's history into an embroidered shirt. All the pieces are united by a shared «Generation 91» mark that gathers the stories of the four brands into one.
Oleksandra Paskal
A ten-year-old Ukrainian gymnast who lost a leg in a Russian strike in the Odesa region. Despite the injury and her prosthesis, she has returned to sport, continues to train and represents Ukraine internationally.
Serhiy Zhadan
Ukrainian writer, translator and public figure, frontman of the bands «Zhadan i Sobaky» and «Liniia Mannerheima». His work has been translated into more than 20 languages, and he is one of the best-known contemporary Ukrainian writers, the recipient of numerous Ukrainian and international awards.
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Independence is born every day, through people.
Like every collection in the «We Are of One Blood» project, «Generation 91» has a charitable purpose: PUMB directs 50% of the value of each order to buying haemostatic tactical medicine supplies, equipment for paramedics, and blood storage and transfusion systems for stabilisation points.
«Generation 91» is a collection about memory, identity and responsibility. About a generation that did not receive Independence as a given, but goes on creating it every day.
