Keptar for Pokrova

Charity keptar for Pokrova

For the Day of Defenders of Ukraine, marked on Pokrova, MHP and Gaptuvalnya have created a limited charity collection of keptars. Pokrova has long been linked to the idea of protection, patronage and honouring those who defend Ukraine, and today those meanings take on a new resonance. Supporting the military through everyday donations, countless jars and large-scale fundraisers is becoming part of contemporary Ukrainian culture — and a tradition we are creating right now.

Building on the idea of Pokrova, we chose the charity keptar as the physical form of the project — a traditional Ukrainian outer garment that is, in essence, itself a form of covering and protection. For Gaptuvalnya the keptar has already become one of the running elements of the brand's DNA: we have reinterpreted it in new forms many times and return to it in almost every collection.

For the decoration we studied the visual codes of Ukrainian military patches — insignia that are today an honoured part of the new Ukrainian culture.

At the heart of the project is an idea:
«Supporting the military is a new Ukrainian tradition».
And «Support, as a custom» is a call to cultivate it the way we cultivate other Ukrainian customs: to pass it on and make it part of everyday life and culture.

Charity Keptar on Light Background

5,500.00 ₴

Charity Keptar on Dark Background

5,500.00 ₴

The faces of the collection are theatre, film and voice actress Antonina Khyzhniak and veteran and MHP employee Anton Riabchun.

Antonina Khyzhniak

«The very idea of this project speaks to me — showing that Ukrainian culture is not a museum piece frozen in the past. It can be contemporary, bold, and it can even speak about the war and about our defenders. For me the keptar in this collection is exactly that: we take what has come down to us through generations and fill it with new meaning. What makes it especially valuable is that this beauty has a concrete result — help for the military. I want everyone who buys a keptar to feel that they haven't just supported a Ukrainian brand or put on a beautiful thing, but joined something that matters»

All proceeds from the sale of the charity keptar will be passed by MHP to support the Ukrainian army through «MHP Poruch», its programme of individual assistance to service members, veterans and their families.

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