As cultural ambassadors, we immersed ourselves in the authentic codes of every region of Ukraine — to rethink them and create new cultural landmarks that every Silpo guest can recognise and relate to. Lavka Silpo is a brand that brings together farm produce from local producers across the country.
Threads of tradition that bring Ukrainians together
From generation to generation, from its origins to the present day — culture exists only while it moves, grows and transforms along with the people who take it up and make it anew. That is why the regional character of Ukrainian ornaments echoes the variety of embroidery found in different corners of the country and the world.
Ornaments and local produce become markers of their regions — they help us recognise and tell regions apart, and at the same time bring them together.
Together the teams put up banners and citylights in Ivano-Frankivsk, Lviv, Odesa and Kyiv, so that residents of these multi-regional cities could recognise their own region through an ornament or a product while discovering other cultural codes of Ukraine.
Information about the ornaments and local produce also went onto POS and in-store materials in favourite Silpo stores.
